Marketing Skill Standards Project

The Marketing Skill Standards were developed with input from industry executives with the ultimate purpose of preparing a highly skilled competitive workforce.

Several projects were designed to help educators integrate the Skill Standards into their curriculum and enable businesses to support the Skill Standards.

Marketing Skill Standards Manual

• Marketing Skill Standards Book Cover
• Marketing Skill Standards Book

Student Self-Assessment

• Student Self-Assessment

Program Assessment

• Program Assessment
• Software Tools Template

Crosswalk

• Crosswalk Intro
• Crosswalk Page
• Crosswalk Table

Personnel Tools for Marketing Professionals

These easy-to-use tools, created by a human resources professional for managers who hire and manage entry-level marketers, help businesses to support and integrate Skill Standards. These business applications will help:

• Employers know who to hire and where to focus limited training dollars
• New entrants to the workforce know how to improve their performance
• Make job expectations  clear

The personnel applications are designed to be easily be adapted to your specific organization and job position. Each tool has been reviewed and tested by business people and deemed helpful for all sizes of organizations. 

Marketing coordinator tools

• Marketing Coordinator Interview Template
• Marketing Coordinator Job Description
• Marketing Coordinator Job Standards
• Marketing Coordinator Training Needs Assessment

Marketing research assistant tools

• Marketing Research Assistant Interview Template
• Marketing Research Assistant Job Description
• Marketing Research Assistant Job Standards
• Marketing Research Assistant Training Needs Assessment

Public relations assistant tools

• Public Relations Assistant Interview Template
• Public Relations Assistant Job Description
• Public Relations Assistant Job Standards
• Public Relations Assistant Training Needs Assessment