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ctcLink Executive Sponsor Resources

So, you've been named the Executive Sponsor for the ctcLink implementation at your college. Now what?

Learn more about what it means to be an executive sponsor and how this role works with — and supports — the project manager and college team to drive organizational change.

Executive Sponsor Resource Guides

To support executive sponsors in communicating local ctcLink implementation activities with their college stakeholders, the ctcLink Project Management Office sends a monthly email with templates and ideas based on the Executive Sponsor Resource Guides.

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More tools and ideas

Helpful Articles and Tools for Executive Sponsors

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ctcLink DG5 Executive Sponsor Resource Guide
This resource guide provides communication templates and other change management strategies intended for Deployment Group 5 executive sponsors. The materials are informed by other colleges’ work and Prosci.

Executive Engagement: The Role of the Sponsor
An engaged executive sponsor— with a vested business interest in the project from kickoff to close—can mean the difference between success and failure.
Project Management Institute White Paper (2012)

Executive Sponsor's Importance and Role
When asked to identify the key contributors to the success of their change initiatives, participants in the Best Practices in Change Management study placed active and visible executive sponsorship at the top of the list. 

How to Be an Effective Executive Sponsor
In contrast with the project leader, who focuses mostly on day-to-day execution, the sponsor role is much more strategic, focusing on creating conditions for success instead of tactical implementation.
Harvard Business Review, May 18, 2015

10 Do’s and Don’ts for the Executive Sponsor
My first outing as an executive sponsor … was less than memorable. … Unaware of what I was truly supposed to do, I treated the role as mostly ceremonial. I sent out the charter, attended the launch meeting, facilitated a couple of project reviews and made certain to keep the rest of the executive team apprised of the project’s progress.
Art Petty (2016)

Exploring the role of the executive sponsor
… A case study emphasized the importance of the softer project management skills in executive sponsorship of projects, with particular reference to the modes of communication. ...  [Other research] suggested the project sponsor's role is ultimately determined by the nature of the organization and the project type.
Exploring the role of the executive sponsor. Paper presented at PMI® Research Conference: New Directions in Project Management, Montréal, Québec, Canada. Newtown Square, PA: Project Management Institute. Cooke-Davies, T., Crawford, L., Hobbs, J. B., Labuschagne, L., & Remington, K. (2006).

Don’t Blame the Project Sponsor! How to Advance Project Sponsorship in Organizations
Project Management, Michiel van der Molen (2016)

Gain Executive Leadership Support in Project Management
Project Managers have a difficult job. By the nature of their role, they assume responsibility for forming an effective team to pursue and succeed with new initiatives. ... One of the most important factors promoting project success is the presence of an effective, engaged executive sponsor.
Art Petty (2019)

A Project Manager’s Guide to the Executive Sponsor Role: 4 Tips to Successfully Navigate That Partnership
How to stop projects from derailing because of inadequate sponsor support.
Project Management, Eileen O'Loughlin (2019)

The High Cost of Low Performance
Pulse of the Profession, Project Management Institute (2016)

Prosci Sponsor Checklist for Change Management
Prosci's Sponsorship Checklist can be used as an audit tool to see if you are using best practices in how you engage the senior leaders on your change initiatives.

Prosci Change Management Articles
Research, tutorials and guidance from trusted sources in the field of change management.

Prosci Change Management Downloadable Tools
Free guides, templates, checklists and more … to help you manage change effectively in your organization

The Technology Fallacy: How People Are the Real Key to Digital Transformation
Why an organization's response to digital disruption should focus on people and processes and not necessarily on technology. Why an organization's response to digital disruption should focus on people and processes and not necessarily on technology.
MIT Press, Gerald C. Kane, Anh Nguyen Phillips, Jonathan R. Copulsky and Garth R. Andrus (2019)

Disclaimer: These links are provided as a convenience for informational purposes only and do not constitute endorsement or approval by the Washington State Board for Community and Technical Colleges of any of the products, services or opinions of other organizations or individuals. SBCTC bears no responsibility for the accuracy, legality or content of the external site or for that of subsequent links.

ctcLink Project Charters  and Resources

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Last Modified: 1/27/22, 10:58 AM

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